Rx For Automobiles

 

Look to the present to see into the future.

I watch the commercials on TV. Not that I enjoy them — it’s just impossible to avoid them.

It is obvious that Big Pharma — with or without the collusion of the front line doctors who see the patients — has transferred the task — or should I say, the privilege of prescribing their medication … to the patients, who are not too subtly guided in selecting their prescription by assertive suggestion.

The ongoing persistence of this strategy confirms its success.

And if it works in California, it will work in Kansas. Like a highly contagious viral infection the technique will be propagated into other marketing domains.

Soon, with wisdom and insight provided by marketing psychologists I will take my automobile to the dealer’s garage armed with prescient certainty of the very specific part that must be replaced to restore my car to its proper function.

Although my sedan’s engine requires the coordinated functionality of the air handling system, along with the fuel delivery system — which is in its complexity comprised of fuel tank, pump, filter, distribution, atomization — and all this in preparation for the precisely calibrated ignition system to process the twelve volt D.C. electrical supply to be magically transformed into timed high voltage pulses — just to make the wheels go ‘round … which involves a complicated assemblage of gears and shafts to deliver the engine’s power …

All these interacting parts are equally indispensable. Yet thanks to the magic of television I will be able to take my car into the dealer’s shop and inform the mechanic exactly which part he should replace!

And for this omniscient power we are indebted to Big Pharma!